Azimuth, trading locally as Easy Solar, is an innovative distribution company providing consumer financing for solar-powered lighting and appliances to off-grid households and entrepreneurs in West Africa, a rapidly growing and untapped market.
Azimuth’s business model transforms conventional pay-as-you-go financing and makes clean energy affordable-for-all by offering a range of products (from solar lanterns to home systems) to customers on rent-to-own payment plans. Credit risk analysis is conducted using the product’s repayment history to generate a credit score, and qualifying customers are then able to upgrade to larger systems, DC appliances, and financial products. Through a tiered sales approach beginning with entry level products, Azimuth is able to build high density in target communities and maximizes value by upselling larger life-changing devices to customers based on prior credit history. These products allow customers to save money, unlock economic opportunities, live healthier lives and move up the energy ladder.
Azimuth’s innovative model combines profitability and bottom of the pyramid impact, allowing us to target low and middle income customers not connected to the grid, which amounts to roughly 90% of the ~7 million population in Sierra Leone, Azimuth’s first target market.