EcoEnergy is a solar PAYGO company that aims to serve the 141 million people in Pakistan who are off-grid or under-electrified. Established in 2009, EcoEnergy spent four years conducting extensive micro-level market research across 44,000 households to understand the challenges of off-grid communities and source the most relevant service to them at the most affordable price-point. Using local talent, we unearthed the most effective way to bring about an appetite for solar energy in areas of Pakistan where literacy is low and a massive behavioral change is required for adoption, selling over 13,000 solar products and services. We are able to compete by providing our customers with affordable products and excellent customer service.

• Proven experience in market-building: EcoEnergy built the market for multiple customer segments in rural, off-grid Pakistan. This experience is valuable in introducing new products and reaching new customer segments.
• Last-mile distribution: EcoEnergy team pioneered last-mile distribution to reach off-grid communities, in ways that private and development sector entities have failed.
• Knowledge of consumer behaviors: the EcoEnergy team builds deep knowledge of the behaviors of rural customers, from purchasing decisions to payment collection.
• Collaboration: EcoEnergy collaborates with international energy practitioners, bringing lessons from around the world to Pakistan.