EcoEnergy is a solar PAYGO company that aims to serve the 141 million people in Pakistan who are off-grid or under-electrified. Established in 2009, EcoEnergy spent four years conducting extensive micro-level market research across 44,000 households to understand the challenges of off-grid communities and source the most relevant service to them at the most affordable price-point. Using local talent, we unearthed the most effective way to bring about an appetite for solar energy in areas of Pakistan where literacy is low and a massive behavioral change is required for adoption, selling over 13,000 solar products and services. We are able to compete by providing our customers with affordable products and excellent customer service.