Frontier Markets

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Frontier Markets

Frontier Markets (FM) is a rural marketing, sales, and service distribution company providing access to affordable and quality solar solutions to low-income households in India. Founded in 2011, Frontier Markets uses its field staff to build the capacity of rural farmer retailers and rural women educate, relate, and reach households providing them access to high quality and affordable clean energy solutions. FM creates solar retail points in the last mile and support them with service centers and after-sales. FM works with manufacturers to get the right products to our rural customers. In 2014 we started a program which involved women in the forefront of this model, through a program called Solar Sahelis - in this model, we worked to train women in marketing, sales, and after-sales service to earn a fixed and variable income in their village. The uniqueness of the model was that we partnered with local NGOs that have been working in this area through community development and finance, and we built a market building model around this for economic empowerment. FM sells solar lanterns, pico systems, inverters, solar dc appliances, solar street light, and clean cooking solutions. FM works with multiple manufacturers offering them market insights, scale, and reach to rural households. Today, FM has built a network of 1,000 Solar Sahelis earning an income of $600/year, 2000 farmer retail points, and helped 180,000 households access clean energy solutions. Frontier Markets’ mission is to provide over 10 million products to 30 million households in India by 2020.

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