Serra is an aquaculture engineer. She holds a master`s degree in water quality & chemistry as well as an MBA in international marketing & foreign trade. After working for several years as an engineer with a focus on RAS design and environmentally sustainable aquaculture practices, she heard the siren call of marketing. Having in mind everything is subject to marketing, she started to pursue a career in digital marketing within Ireland and Portugal. Like a salmon returns to the river where it was born, she followed her passion for the environment and sustainability and joined GOGLA in mid-2018. She is responsible for organizing and leading GOGLA events while pursuing a Ph.D. at the University of Lisbon - LEAF Research Center.