Defy Appliances is a manufacturer of domestic appliances.
Defy’s objective is to meet the daily and evolving needs of our consumers through innovative appliances, remaining the brand of choice with strong local R&D and manufacturing capabilities.
South Africa
1905
Mr Mustafa Soylu
Sub Saharan African
• Brand heritage established since 1905 and proudly South African brand.
• Local research and development and production capabilities, providing employment opportunities to about 2,500 employees.
• Technology driven company bringing locally relevant innovation to our market.
• Through a deep understanding of our local market, and the increasing need for alternate power sources, the Defy Solar Off-Grid innovation is a solution to energy access for all.
• The Defy Solar Off-Grid range is the First of its Kind Innovation to the South African market.
• We produce energy efficient appliances for consumers to create significant energy savings in the long term.
Defy understands that partnerships like GOGLA are key:
• To make key B2B connections in the export market.
• Explore new opportunities through the GOGLA network.
• Collaborate with likeminded industries to grow the Off-Grid market.
• Leverage GOGLA’s online network to communicate Defy’s Off-Grid innovation to the South African, and wider African market.