Engaged members are more satisfied, value their membership, and participate in more association activities. By consistently keeping members engaged, you will attract and retain more members, and promote your advocacy agenda and increase member participation and revenue. But how do you create an experience that’s truly meaningful to your members? How do you stay in touch with your members and ensure your work meets their needs?
This module covers the fundamentals of press relations, social media engagement as well as other relevant materials on communications.
1. PowerUp!: Press Relations and Social Media training (online, 2/3/2021) by SPE
- Slides:
- Recording:
2. Tools and Resources:
- ACE TAF NREA portal
- GOGLA, SPE, ARE – NREA Handbook “Part 3: Communication”
- CIPE Business Associations for the 21st Century, 2016 – Strategic Communication, Messaging, Media & Press Releases, Measuring Success.
- World Bank Group, Building the Capacity of Business Membership Organizations –Communication Channels
- SEQUA BMO Toolbox – Communication Channels, Publications
- Elements of a winning Member Engagement Strategy
- Your communication strategy matters – How to engage your members
- International Journal of Business Communication 2015, Vol. 52 – Strategic Communication
- Strategic Communication in PRSP
- Strategic Communications